What is the difference between paid and organic search results?

This video provides a quick overview that explains the basics of how paid advertising on search engines works, how you can use it to launch targeted ad campaigns that drive traffic to your website, and how all that differs from web pages that appear organically in your search results because of their quality and relevance. [Watch video]

Is SEA different from SEO?

When you enter keywords into a search engine like Google, the first few results are often paid ads. This is Search Engine Advertising (SEA). Businesses often use a mix of SEA, which can be expensive but often quickly boosts traffic to their websites, and SEO, which takes time to build but boosts their visibility in the long run. This article compares the two techniques, examining their pros and cons. [Go to article]