Digital Ads: What Makes a Good Keyword?
In a nutshell, keyword research helps make it easier for users to find you by studying the sort of words they type into search engines. This guide describes how you can reach the right target audience as a digital marketer through keyword research, helping you identify words and topics that are relevant to your business, and then figuring out how customers are likely to find your products via search engines. [Go to article]
As a marketer on a search engine, how do you know if you are getting your money’s worth when you pay for an ad to appear every time a user enters a keyword or phrase into Google? This video explains what makes a “good” keyword that is worth the asking price by considering its relevance to your business and how much traffic it’s likely to send your way. [Watch video]