How to Mount an Effective Marketing Campaign on Social Media



What are social media ads?

Social media ads can broaden your reach far beyond your existing followers. But how do you make the most of paid promotions on all the different platforms? Should you spend money on sponsored tweets, Facebook story ads or YouTube videos? Why spend money at all if you can grow your community organically through real interactions? This guide unpacks how social media advertising works, and helps you choose the right platform. [Go to article]