Introduction to Digital Advertising



What is display advertising?

Display advertising refers to banner ads that internet users frequently encounter when browsing the web, and they are usually in the form of images and interactive animations that appear in specific parts of a website. This walkthrough offers an overview of display advertising and how it works, as well as the importance of developing effective landing pages that can guide users who decide to click on the ads they see. [Go to article]


Which are the most important types of display ads?

Digital advertising has evolved beyond simple display ads. Advertisers now have a range of options to deploy in their quest for user clicks and attention, such as expandable banners, interstitial ads that take over a whole display, and 3D interactive objects. This short guide walks you through the different types of modern display ads, and how to judge their effectiveness, such as how quickly on average readers close them. [Go to article]