Newsletter Marketing: Best Practices



How can you start engaging your users via email?

Newsletter marketing is a powerful tool in the digital marketer’s arsenal, allowing your organisation to reach users through a medium they use daily. Building an effective newsletter that caters to your readers and engages them is key, and this guide explains the fundamentals of how to do it, from finding the right audience to developing a more personal tone, and expanding its reach through effective promotion. [Go to article]