The Power of Newsletters



What role do newsletters play in digital comms?

An email newsletter can be a boon to your business, allowing you to bring readers back repeatedly to your website and to reach out to them on a channel they use daily – their inbox. This article explains some of their benefits, like how a well-crafted newsletter can help generate revenue by selling sponsorships and how it can build a more nuanced understanding of your audience and what makes them tick. [Go to article]