What Is Search Engine Marketing (SEM)?



How can you promote your work through popular search engines like Google and Bing?

Search Engine Marketing (SEM) refers to the paid ads you see when you search for specific keywords on those websites. Learn how to use SEM so your ads appear at the top of the results when users type in certain phrases or words, driving them to your website. [Watch video]


How do you craft your website and content in such a way that it appears at the top of relevant search results on Google, driving Internet traffic your way?

Search Engine Optimization (SEO) allows you to do just that, by understanding what users are looking for online and what keywords they use to find it, and using that knowledge to steer them to your website. [Go to article]