"How can you promote your work through popular search engines? And how do you craft your website and content in such a way that it appears at the top of relevant search results, driving Internet traffic your way? Master the elements of search engine marketing (SEM) and optimization (SEO).
Each social media channel has its own strengths and weaknesses, its key demographics and unique features and restrictions. How can you produce content that plays to the strengths of each medium?
How do your readers access your content? Through an app on their phones, mobile browsers, a tablet, or a desktop? Should you design your website to be mobile-friendly and meet your readers where they are? What design elements should you incorporate into your mobile phone app? Why does it matter?
Why should you spend money on social media marketing and paid promotions, and can they really expand your reach? How do you craft an effective campaign? And how do you measure its performance? What are some of the best practices when crafting social media ads, especially videos?
