How does an individual experience your website? How do you design a compelling interaction that brings people back for more? User experience (UX) is an intuitive concept for many, but in reality is a discipline rooted in research and iteration.
What is the difference between paid and organic search results? Should you use targeted ad campaigns that drive traffic immediately to your website, or is it better in the long run to build up a website so that it appears high up organically in search results because of its quality and relevance?
How do you plan your social media strategy around the seasonal calendar of nonprofit organisations? What elements go into crafting compelling content t…
How do you know if your digital communication efforts are paying off? Both businesses and nonprofits use Key Performance Indicators (KPIs) to measure t…
