How do you know if your digital marketing efforts are paying off?

Companies large and small use Key Performance Indicators (KPIs) to measure the success of their outreach across their various communication channels, such as social media and advertising, as well as their SEO strategy and new business leads generated every day. This guide provides an overview of KPIs and the insights they offer. [Go to article]

Are KPIs different for nonprofits?

How do you adapt your KPIs to better measure your performance as a nonprofit? What metrics should you focus on when assessing your digital marketing efforts? This guide will help you adjust your KPIs to better reflect the unique challenges facing nonprofits, such as tracking donors and their retention rates, the efficiency of fundraising campaigns, and measuring the number of beneficiaries who are taking advantage of charity programs. [Go to article]