Years ago, when it came to marketing, everyone had their own way of doing things. The process was fragmented. Departments worked independently from one another. Today, things are different. As digital communications bring everyone into a shared space, the possibilities for how we can work together across departments are endless. In this episode, we take a step back with marketing expert, Jo Lynn Deal, to consider how all of the departments at UNDP affect our audiences and how together, we can bridge this gap in communications to ensure integrated messages across UNDP.