What is UX? Why is it an important element of digital comms?

How does an individual experience your website or app? How do you design a compelling interaction that brings people back for more? User experience (UX) is an intuitive concept for many, but in reality is a discipline rooted in research and iteration. This guide explains the elements of UX, its development as a school of thought, and offers practical advice on building a website with UX in mind. [Go to article]