Kelvin Lee, global director of social media at Refinitiv, one of the largest providers of market data to the institutional financial industry, and a former DJ, is our guide through the social media universe so we can apply the power of digital tools to our digital marketing strategy. Kelvin breaks down how we should think about our digital content, channels, and communication so that we can find our place in this vast, ever-changing digital world and engage more efficiently with our digital community.