When you go online, it often seems like everyone is trying to sell you something. That’s why, when engaging with your target audience in the digital world, it’s easy to come off the wrong way. Luckily, we can correct course by building relationships with the right influencers, as Aleesha Worthington, an expert in digital marketing, suggests. The peace of mind that comes with someone having our back, validating our message, and celebrating our goals in a world where it’s hard to be seen as human -- is priceless. By tapping into the world of influencer marketing, we can engage more deeply with the individuals and online communities that support us, stay relevant, and keep our momentum going.