How can you make the most of email marketing in a nonprofit landscape?

Email marketing can help cash-strapped nonprofits raise funds, maintain a loyal base of donors, and keep people involved with their cause. This guide details how a nonprofit can use email marketing to achieve these goals – by crafting personalized content for donors, explaining how their generosity affects real lives, launching funding appeals, automating email workflows, and tracking performance metrics like email open rates and clickthroughs. [Go to article]